Brand Kit

How to describe Stashville

Everything you need to talk about Stashville on your site, in your docs, on launch posts, or in press releases — without having to ask us “what should we say?” for the third time. Copy-paste what you need.

Naming convention

When referencing a partner integration, prefer 'X for Stashville' or 'X × Stashville'. Never 'X + Stashville' or 'Stashville + X'. Stashville goes second in the lockup.

FormOK?Why
Perch for Stashville✓Positions the partner product as primary, Stashville as the platform.
Perch × Stashville✓Acceptable for co-marketing when both sides contribute equally.
Stashville + Perch✗Stashville shouldn't lead — the partner's users are the audience.
Perch & Stashville✗Ampersand reads like a consultancy. Use 'for' or '×'.

Voice

Stashville's voice should come through wherever the integration is described. If you're writing copy for your docs or launch materials, these principles keep it consistent with ours.

  • Playful, concrete, data-driven. Never corporate.
  • Show don't tell — specific numbers and examples over abstractions.
  • Second person. Talk to the dev, not about them.
  • Short sentences when the thing is obvious. Longer sentences when the nuance matters.
  • Never use 'unleash,' 'leverage,' 'synergy,' 'powerful,' 'seamless,' 'robust,' or 'elegant.'

Approved copy

Three sizes. Use the one that fits the context — a card, a paragraph, a full section. Safe to paste verbatim.

One-liner (~10 words)

Stashville turns developer work into a social city you actually want to visit.

Short (~40 words)

Stashville is a social city builder where developer activity earns currency. Every commit, file change, and coding session grows your city. Friends can visit, send gifts, and react to your progress — the longer you work, the livelier your corner of the map gets.

Long (~120 words)

Stashville is a social city builder layered on top of your actual developer workflow. The open-source Stashville daemon (or any third-party integration using the public API) sends activity events — commits, file changes, tool use, sessions — to your Stashville city. Those events become currency, which you spend on buildings, decorations, and gifts for your friends. Your city's state (THRIVING / STIRRING / STEADY / WANDERING / RESTING / SHELTERED) reflects how you've actually been working this week. Friends can visit your city, leave reactions, send gifts, and nudge you back into flow when you've been resting too long. The goal isn't to gamify work — it's to make the work you already do visible, shared, and a little bit joyful.

Colors

Stashville Magenta
#E94EC3
Primary accent. Use sparingly — one element per view.
Stashville Dark
#0A0A12
Background on dark surfaces. Default theme.
Stashville Mist
#F5F5FA
Background on light surfaces. Alternate theme.
Stashville Gold
#FFB547
For coin/currency references. Use literally when showing earnings.
State Green
#52D48A
THRIVING state. Only for state indicators.
State Blue
#5AA3FF
STIRRING state.
State Gray
#9AA0B4
STEADY / WANDERING / RESTING states.

Logos

Download at the URLs below. If a logo you need isn't here, reach out via the submission form or open an issue.

KindDescriptionDownload
Wordmark — darkHorizontal wordmark on dark backgrounds. Use this as the default./brand/stashville-wordmark-dark.svg
Wordmark — lightHorizontal wordmark on light backgrounds./brand/stashville-wordmark-light.svg
Mark onlyThe Stashville mark alone, for favicons, app icons, tight spaces./brand/stashville-mark.svg
Lockup: partner × StashvilleTemplate showing the approved partner lockup with our wordmark on the right./brand/stashville-lockup-template.svg

Note: logo URLs are placeholders. If you need a logo before assets land in /public/brand/, ping us and we'll send you the file directly.

Do & Don't

DoDon't
✓ Call it a 'social city builder' or 'developer city builder.'✗ Don't call it a 'gamification platform,' 'productivity tool,' or 'time tracker.'
✓ Use specific examples: 'a THRIVING state after a 5-commit afternoon.'✗ Don't use vague benefit-speak: 'unlock productivity gains.'
✓ Emphasize the social angle — friends, gifts, visiting.✗ Don't frame it as solo tracking or self-monitoring.
✓ Link directly to stashville.vercel.app or your integration's detail page.✗ Don't obscure the link behind 'learn more' with no context.
✓ Use the Stashville wordmark at ≥24px tall for legibility.✗ Don't stretch, rotate, recolor, or add effects to the mark.

Press boilerplate

For press releases, launch posts, or anywhere a standard “about Stashville” blurb is needed. Paste verbatim or adapt — both are fine.

Stashville is a social city builder for developers. Every commit, file change, and coding session you make — across any tool that integrates with the Stashville public API — grows your city and earns in-game currency. Friends can visit, send gifts, and react to your progress in real time. Built by Elevora. Learn more at https://stashville.vercel.app.